SEO Task List

Here’s a comprehensive SEO Task List, divided into key categories for better organization. You can adapt it to your needs depending on whether you’re doing a site launch, monthly maintenance, or campaign-specific SEO.

Technical SEO
Crawl and index status check

Fix crawl errors (404s, redirects, server issues)

Submit/update XML sitemap

Submit robots.txt file

Ensure mobile-friendliness (responsive design)

Improve site speed (Core Web Vitals)

Use HTTPS (SSL certificate active)

Implement structured data/schema markup

Canonical tags in place

Fix duplicate content issues

Set preferred domain (www vs non-www)

On-Page SEO
Keyword research (target short- and long-tail keywords)

Optimize title tags (unique, <60 characters, keyword-rich)

Write compelling meta descriptions (<160 characters)

Use proper heading structure (H1, H2, H3…)

Optimize content for target keywords (natural placement)

Internal linking strategy (link to related pages/posts)

Optimize images (alt tags, compression)

Use clean and SEO-friendly URLs

Add/update content regularly (blog, resources, guides)

Off-Page SEO
Build quality backlinks (guest posts, directories, outreach)

Analyze competitors’ backlink profiles

Engage in relevant forums, communities, and groups

Social sharing strategy (LinkedIn, Twitter, Facebook)

Get listed on local directories (Google Business Profile, Yelp, etc.)

Local SEO (if applicable)
Set up and optimize Google Business Profile

Get local citations (NAP consistency)

Collect and respond to reviews

Add local schema markup

Create location-specific landing pages

Analytics & Tracking
Set up Google Analytics 4 (GA4)

Link GA4 with Google Search Console

Set up conversion tracking (goals/events)

Monitor keyword rankings

Generate and review monthly SEO reports

Ongoing Maintenance
Monitor for broken links

Refresh outdated content

Reoptimize underperforming pages

Track SERP feature opportunities

A/B test meta titles and descriptions